Scent of a magazine Jan20 '06
Scent is a powerful thing. It’s underestimated in marketing and advertising.
This morning, a co-worker gave me a recent copy of Wired magazine, of which she doesn’t read, but for some reason, it gets delivered to her home.
Now... I currently read only two magazine publications - New Scientist and Readers Digest.
But I was really enthralled by the scent of Wired magazine. As soon as I picked it up, and flipped the pages, I could smell the fresh, glossy magazine paper.
And the weight of it in my hands... this is something I miss, when only reading articles off of a web site. Web sites lack appeal to other senses.
Categories: Offbeat 
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is published and produced by Matt Thommes - an independent publishing enthusiast, mobile blogger, content creator, informative writer, web developer from Chicago.
Never one to conform, Matt intends to promote the effect the web has on our lives, in an effort to intensify, instruct, and clarify all that is happening around us.
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