H&R Block: You got people? Jan28 '07
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# (2 of 14): Michelle
1 day, 18 hours after the fact. (Tue 30 Jan 2007, 9:52 AM CST)
If you see the full commercial or article the tag line implies that at HR and Block you have people to back if you were to get audited. They have further commercials taht show people getting audited and they used a box the preivous year and the tag line is that same, you got people. To fully understand this campaign you need to look at it from all angles instead of just the tag line. There are tons of campaigns out there there if you look at the tag line alone they make no sense.
# (3 of 14): Matthom
2 days, 21 hours after the fact. (Wed 31 Jan 2007, 12:45 PM CST)
Michelle - fair enough. I agree somewhat. I honestly can't say I've seen the entire ad campaign (commercial, billboard, print, etc) - but how many people can say they have? Realistically, many people only see one or two facets of an ad campaign - simply because they are only exposed to those facets. For instance, I don't watch a lot of TV, but I do pay attention to billboards, print and web ads.
In this case, I only saw the direct-mail piece, which immediately turned me off, due to the poor language usage.
There's no reason why the same ad campaign can't be equally as effective using proper grammar.
Perhaps to be fair, I will attempt to find the other facets of this ad campaign, to see if it all makes sense then.
# (4 of 14): Michelle
2 days, 21 hours after the fact. (Wed 31 Jan 2007, 12:54 PM CST)
Trust me when you see the other parts of the campain you will understand it batter. Also sometimes they used shorten pharases becuase an alternate longer phrase might not be suitable for the campain or the simple fact that a longer tagline might not be as catchy. However, they did so their job effectively as you remeber the brand and the tagline so they have gotten their message across.
# (5 of 14): Matthom
2 days, 22 hours after the fact. (Wed 31 Jan 2007, 1:06 PM CST)
I notice they change/alternate their tag line quite often. I was looking for some H&R Block commercial clips on YouTube, but I can't find any using the specific tag line, "You got people."
What other facets of the campaign have you seen? Was it a TV commercial?
# (6 of 14): Amanda
3 days, 1 hour after the fact. (Wed 31 Jan 2007, 4:37 PM CST)
Michelle makes a good point - the ad sticks out because it's bad,(to me, anyway). So effectively, they have done their job in getting their name in my head - even if I won't use them.
# (7 of 14): Matthom
3 days, 2 hours after the fact. (Wed 31 Jan 2007, 5:09 PM CST)
Amanda, kinda like the cheesy Menard's song, right? Bad... but memorable.
# (8 of 14): Michelle
4 days, 1 hour after the fact. (Thu 01 Feb 2007, 4:59 PM CST)
The tagline did not stop me from going there last night.
# (9 of 14): Bob
1 week, 1 day after the fact. (Mon 05 Feb 2007, 10:34 PM CST)
Their premise to the commercial was used to (unsuccessfully) cover up their bad english to the Americans who like to sound halfway intellegent. An ad exec said "Lets go as ghetto as possible" and thus a tagline was born. The rest is just made up to legitimize it.
I wrote them and told them I would never use them again unless they changed their slogan. Who wants someone to do their taxes that can't speak english?
# (10 of 14): Matthom
1 week, 1 day after the fact. (Tue 06 Feb 2007, 7:43 AM CST)
Actually, now that I think of it, even saying "You've got people" is not much better. Ideally, it should be "You have people." That's the cleanest approach. But it doesn't sound very catchy.
# (11 of 14): Dave Carssen
1 year after the fact. (Thu 14 Feb 2008, 8:19 AM CST)
Forget the grammar, the reality is there are no "people" there if you need them! The ad is a "hook" that is made of rubber when you need it!
# (12 of 14): Michael W. Creel » TheCreelDeal.com
1 year, 1 month after the fact. (Wed 27 Feb 2008, 11:50 PM CST)
http://activerain.com/blogsview/398038/H-R-Block-Where
# (13 of 14): Loreen
1 year, 1 month after the fact. (Fri 14 Mar 2008, 5:43 PM CST)
it's kind of like....Got Milk?....so would you stop drinking milk because of the slogan?
# (14 of 14): Tim Mccurdy
1 year, 2 months after the fact. (Sat 29 Mar 2008, 1:59 AM CST)
Hey, Just wanted to let you idiots know that your little green card scam really turned me off to you all and that I will never do business with you morons again. Additionally I will spread the word about what a bunch of greedy pigs you all have become.
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I couldn't help but notice H&R Block's latest tag line: "You got people."
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# (1 of 14): Amanda
19 hours, 20 minutes after the fact. (Mon 29 Jan 2007, 10:22 AM CST)
Hmm, yes, not to mention that the sentence implies that the action is past tense. "When you got Block, you got People" sounds more like a cause and effect as in "When you got the groceries, you got butter". I don't know - any way you slice it, it's a grammatical nightmare. Thank god I do my own taxes.