Brands creating sub-brands Aug14 '07
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# (2 of 2): Shell
4 days, 3 hours after the fact. (Sat 18 Aug 2007, 11:37 AM CST)
Arby's now has toasted subs, would you consider that a sub-brand also? http://www.arbys.com/menu/
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Brands promote confusion when they adjust their brand image, or create sub-brands.
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# (1 of 2): Shell
4 days, 3 hours after the fact. (Sat 18 Aug 2007, 11:33 AM CST)
All Arby's did was cater to the needs of their ever changing consumer. Instead of being like McDonalds and calling it a McSalad or what ever name they wanted they created a seperate menu. I would not consider Arby's Market Fresh a sub-brand but an extension of their menu. When you go to Arby's you have 2 choices in the menu the traditional Arby's menu and and Marketfresh menu. It is the same thing as going to another resturant and ordering a appitizer and a desert off of a traditional menu. Going on those lines Abry's is also changing the interior of their stores to make them seem like a resturant oppose to a fast food joint. I am sure that we will see more of the menus at fast food places changing their menus to include a healthier version of their menu under another name.