Text link ads are advertisements Nov16 '07

Feedback

# (1 of 1): Kevin » blog.frivolousmotion.com

55 minutes after the fact. (Fri 16 Nov 2007, 9:50 AM CST)

Matt, you're absolutely correct to be transparent about which links are ads and which aren't. Of course advertisers want their ads to appear as organic links from a trusted source, because it strengthens their brand and gets a higher clickthrough rate.

But they couldn't care less about the damage that deceiving readers does to your brand. Sticking ads and affiliate links under "Friends" or "Cool Stuff" is just deceptive and unethical and also doesn't bring quality traffic to the advertisers, because the people clicking through aren't actually looking for what's being sold.

RSS feed for comments on this post

Leave feedback

Feedback

Input format: The editor controls below will assist with Markdown syntax.

Status

Sub-status

Your info Name: Email (will not show on page):

Follow new comments via email? (You can turn this off any time)

Do you want your comments emailed to yourself?

Home Page (optional):

Return to entry.

matthom is published and produced by Matt Thommes - an independent publishing enthusiast, mobile blogger, content creator, informative writer, web developer from Chicago. Never one to conform, Matt intends to promote the effect the web has on our lives, in an effort to intensify, instruct, and clarify all that is happening around us.

Contact Matt

Advertisers want less transparency, in an attempt to merge relevant ads into the site's content, but I prefer not to fool readers.

You are at the feedback permalink page for: Text link ads are advertisements