Making bacn more useful Sep09 '08

# (1 of 2): Andy Atkinson » webandy.com

9 hours, 7 minutes after the fact. (Tue 09 Sep 2008, 10:54 PM CST)

I think you make a good point, that notification type emails are still stuck in 1999, and could be richer. As long as you have a captive reader, give them more value. Another point that a friend makes, is that interacting with the app by email is greatly underutilized. When can't you reply to do some useful task? Usually mails are sent from "do not reply" addresses.

# (2 of 2): Alex

1 month, 2 weeks after the fact. (Fri 24 Oct 2008, 3:37 PM CST)

Matt,

I enjoyed your take on bacn and the current state of mass-email. While I'm not too confident in companies improving their applications to the point where these updates can become completely useful, I do have something I'd like to share with you in the meantime.

We recently launched a new email service called OtherInbox. It's main focus, in addition to providing additional organization and spam control to the user, is to manage these exact kind of "bacn" emails.

When you use OtherInbox, you are given your own domain name "username.otherinbox.com". From there, you give each website you go to a different email (facebook@username.otherinbox.com, amazon@username.otherinbox.com, etc.). All the eventual updates, notifications and newsletters from these services are automatically organized and managed on the fly in your inbox.

We are currently in private beta, but here is a URL with an invite code for you and your readers:

http://beta.otherinbox.com/signup/matthom

Also, check out our blog at http://blog.otherinbox.com for some interesting articles about the current state of email.

We hope you enjoy trying out OtherInbox, and we look forward to hearing your feedback.

Thanks!

~The OtherInbox Team

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